Sam Eastham

UX Design Consultant (Startup): Full UX Including Design System & Analytics

Led end-to-end design of new product features in a fast-paced startup environment, partnering closely with product and engineering teams
Established the company’s first design system, creating scalable UI patterns and documentation to support long-term product growth
Spearheaded the transition from Sketch to Figma, improving cross-team collaboration and design-to-dev handoff
Researched, selected, and implemented Pendo analytics, defining product insights and feature performance metrics
Conducted usability testing and facilitated design sessions to continuously refine user experience

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AT&T — Lead UX Designer (Network Outage Manager)

Designed a mission-critical enterprise platform from the ground up, supporting outage tracking, technician workflows, and customer visibility across teams
Defined system-wide information architecture, visual design, and usability strategy to unify complex, role-based user needs
Partnered with stakeholders and leadership to translate business requirements into a scalable, shared design framework
Designed advanced features including AI-generated summaries, global search, customer views, and detailed outage dashboards
Led user research and validation to improve efficiency, clarity, and operational visibility

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The Home Depot — Lead UX Designer (Launch Platform)

Led UX for an internal career transformation platform enabling associates to transition into tech roles through structured training programs
Designed end-to-end workflows for applications, attendance, scheduling, curriculum hosting, and edge cases (dropouts, approvals, role-based access)
Built personas and user journeys for students, instructors, and administrators to ensure a user-centered system architecture
Implemented analytics and A/B testing to track engagement, optimize feature performance, and reduce drop-off rates
Collaborated in a lean, cross-functional team as the sole designer owning the full product experience

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Assurant — Lead UX Designer (Fortune 500 Insurance)

Led UX across multiple enterprise and consumer-facing platforms over six years, improving usability for both internal and external users
Redesigned a complex Microsoft Dynamics CRM system, applying heuristic analysis and usability testing to streamline claims workflows
Created a white-label claims platform enabling telecom and device partners to deploy branded insurance experiences
Contributed to innovative products combining insurance with smart home technology and digital protection services
Mentored designers and conducted design reviews to raise UX quality and consistency across teams

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Renovistics — Co-Founder & CXO (Side Venture)

Designed and launched conversion-focused websites for small businesses and startups
Worked directly with stakeholders to translate business goals into intuitive, user-friendly digital experiences
Balanced usability, branding, and development constraints to deliver affordable, high-impact design solutions
Led end-to-end UX from wireframes to production-ready handoff

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Freelance UX & Product Design

Designed innovative applications including a natural-language-based trip planning platform before AI-driven UX became mainstream
Built e-commerce and portfolio sites for artists, creators, and professionals, focusing on conversion and discoverability
Designed and managed a custom operations system for a large community camp, including forms, workflows, and resource planning tools
Delivered flexible, end-to-end UX services across concept, design, and launch phases

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UX Design with
PASSION