UX Design with
PASSION

Sam Eastham

Lead UX Designer

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PORTFOLIO

UX Design Consultant (Startup): Full UX Including Design System & Analytics

  • Led end-to-end design of new product features in a fast-paced startup environment, partnering closely with product and engineering teams
  • Established the company’s first design system, creating scalable UI patterns and documentation to support long-term product growth
  • Spearheaded the transition from Sketch to Figma, improving cross-team collaboration and design-to-dev handoff
  • Researched, selected, and implemented Pendo analytics, defining product insights and feature performance metrics
  • Conducted usability testing and facilitated design sessions to continuously refine user experience

AT&T — Lead UX Designer (Network Outage Manager)

  • Designed a mission-critical enterprise platform from the ground up, supporting outage tracking, technician workflows, and customer visibility across teams
  • Defined system-wide information architecture, visual design, and usability strategy to unify complex, role-based user needs
  • Partnered with stakeholders and leadership to translate business requirements into a scalable, shared design framework
  • Designed advanced features including AI-generated summaries, global search, customer views, and detailed outage dashboards
  • Led user research and validation to improve efficiency, clarity, and operational visibility

The Home Depot — Lead UX Designer (Launch Platform)

  • Led UX for an internal career transformation platform enabling associates to transition into tech roles through structured training programs
  • Designed end-to-end workflows for applications, attendance, scheduling, curriculum hosting, and edge cases (dropouts, approvals, role-based access)
  • Built personas and user journeys for students, instructors, and administrators to ensure a user-centered system architecture
  • Implemented analytics and A/B testing to track engagement, optimize feature performance, and reduce drop-off rates
  • Collaborated in a lean, cross-functional team as the sole designer owning the full product experience

Assurant — Lead UX Designer (Fortune 500 Insurance)

  • Led UX across multiple enterprise and consumer-facing platforms over six years, improving usability for both internal and external users
  • Redesigned a complex Microsoft Dynamics CRM system, applying heuristic analysis and usability testing to streamline claims workflows
  • Created a white-label claims platform enabling telecom and device partners to deploy branded insurance experiences
  • Contributed to innovative products combining insurance with smart home technology and digital protection services
  • Mentored designers and conducted design reviews to raise UX quality and consistency across teams

Renovistics — Co-Founder & CXO (Side Venture)

  • Designed and launched conversion-focused websites for small businesses and startups
  • Worked directly with stakeholders to translate business goals into intuitive, user-friendly digital experiences
  • Balanced usability, branding, and development constraints to deliver affordable, high-impact design solutions
  • Led end-to-end UX from wireframes to production-ready handoff

Freelance UX & Product Design

  • Designed innovative applications including a natural-language-based trip planning platform before AI-driven UX became mainstream
  • Built e-commerce and portfolio sites for artists, creators, and professionals, focusing on conversion and discoverability
  • Designed and managed a custom operations system for a large community camp, including forms, workflows, and resource planning tools
  • Delivered flexible, end-to-end UX services across concept, design, and launch phases

SKILLS

Applications

Figma
Jira
Axure
Visual Studio
Xcode
Appcelerator
Photoshop
Illustrator
Sketch

Technologies

CSS 3
HTML 5
Bootstrap
JavaScript
AngularJS
ASP.NET MVC

UX Processes

User Research
Stakeholder Interviews
Usability Testing
Wireframing
Process Flows
Site Mapping
Information Architecture
High Fidelity Mockups
Prototyping

Other

Writing & Copy
Agile Certified
Platform Agnostic

ABOUT

Sam Eastham - Lead UX Designer

A Lead UX designer with over ten years' proven experience working in Fortune 500 companies, Sam has led UX design teams and projects in fast-paced, highly collaborative agile environments. As a lead designer, he has established best practices and design guidelines for company-wide application interfaces across multiple platforms, with the ability to adapt to shifting business priorities.

Sam has a track record of successful project delivery by integrating complex user flows, large data sets, and multiple user personas into intuitive user interfaces, working alongside business analysts, front-end developers, and business stakeholders at each stage in the design process from conception to launch. He strongly emphasizes the importance of research-backed, user-centered design in his work in combination with established usability principles and accessibility guidelines.

Get in Touch →

CONTACT

or contact me on LinkedIn